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Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women. |
From Jackie to Camelot
Inside Fear
Unearthed & Untold: The Path to Pet Sematary
mother! The Downward Spiral
At The Helm | The Making of Lotawana
Building Star Trek
Coming Out Under Fire
Tom Bianchi's Men in Motion
Oliver
Confessions of a Male Stripper
The Circle
Making All Quiet on the Western Front
A Dark Fairy Tale
Gender Me: Homosexuality and Islam
Dieux du Stade - Making of Calendar 2011
The Peter Pan Story
Innovations in Film: 65mm Black and White Film in Oppenheimer
Paul Monette: The Brink of Summer's End
Carnal Hell
Narrow Path to Happiness
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