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By the dawn of the 21st century, hip-hop sales had reached an all-time high, but one thing has remained the same. The doors were still locked, and the music industry held the keys. Young artists began to self-market on the Internet, ultimately helping to collapse the music industry as we knew it. It’s Yours explores how it became possible to become a rap star through a Twitter account, YouTube site or Myspace page. It tells this story through the unique perspectives of numerous artists, producers, record industry insiders, and music and cultural critics. |
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For You
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Bigflo & Oli: Hip Hop Frenzy
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The Tinder Swindler
Becoming Ourselves: How Immigrant Women Transformed Their World
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Rock the Kasbah
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Twenty One Pilots: Live at Lollapalooza Berlin
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