It's Yours: A Film on Hip-Hop and the Internet
2/13/2020
Imdb: tt9001514
Tmdb: 634570
Popularity: 1.364
Vote: 2/10 (1)

By the dawn of the 21st century, hip-hop sales had reached an all-time high, but one thing has remained the same. The doors were still locked, and the music industry held the keys. Young artists began to self-market on the Internet, ultimately helping to collapse the music industry as we knew it. It’s Yours explores how it became possible to become a rap star through a Twitter account, YouTube site or Myspace page. It tells this story through the unique perspectives of numerous artists, producers, record industry insiders, and music and cultural critics.