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Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women. |
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Murderball
Living With Lions
The Andes Tragedy: 50 Years Later
New Zealanders Win at Rugby
Everybody's Game
Quince: el documental
XV Beyond the Tryline
Oceans Apart: Greed, Betrayal and Pacific Island Rugby
Rise: The Siya Kolisi Story
By the Balls
All Blacks at War
Grand Chelem : Une si longue attente
Objectif Brennus, une finale de géants
Progress
Au cœur du volcan
All for One
The 16th Man
Le Parc, Prince des stades
Living With The Pride: Lions Tour 2009
The Ground We Won |