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Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women. |
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Murderball
Tackling the All Blacks
Living With Lions
The Andes Tragedy: 50 Years Later
Being Barbarians
By the Balls
XV Beyond the Tryline
New Zealanders Win at Rugby
Quince: el documental
Cut
Everybody's Game
All Blacks at War
Au cœur du volcan
Rise: The Siya Kolisi Story
Living With The Pride: Lions Tour 2009
Allons enfants de l'ovalie
The 16th Man
Grand Chelem : Une si longue attente
La Plata Rugby Club
Oceans Apart: Greed, Betrayal and Pacific Island Rugby |