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Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.” |
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Indiana Jones and the Temple of Doom
The Dark Knight
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2001: A Space Odyssey
Blade Runner
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Forrest Gump
The Grand Budapest Hotel
Deadpool
The Shawshank Redemption
Dead Poets Society
Titanic
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The Truman Show
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