Overview: We receive tens of thousands of food advertisements every year: KFC as a Christmas meal on TV, Snickers bars in online videos and Coca-Cola on billboards. At least three-quarters of all those food advertisements are about unhealthy food; produce more than a billion euros annually. Meanwhile, 2.6 million Dutch people are already in favor of the government's one lifestyle program after another. The call for an advertising ban - just like with tobacco - is increasing, but doesn't all that temptation make healthy living much more difficult for the vulnerable? Who are actually the biggest advertisers and do they want to stop?