Overview: An American hamburger chain opened its first outlet in Okinawa Prefecture in 1963, before the US returned Okinawa to Japan. Initially, the shop targeted US service personnel stationed there, but gradually, its offerings have taken root and become soul food for local residents. The shop has a varied clientele including workers grabbing a quick bite, families having dinner, and young people meeting up with friends. With the prolonged coronavirus pandemic, a sluggish economy and worries about the future, people have a lot on their mind as they tuck into their favorite food.