Overview: A groundbreaking meals-on-wheels service provides the sick with bento meals tailored to their individual medical requirements by trained dieticians, who also offer over-the-phone nutritional advice. We meet Kosuke Abe, who came up with this business model that moves dieticians from a supporting role to center stage. Driven by the motto "food comes first", he is committed to demonstrating how nutrition can improve a patient's condition before the need for medical treatment.