Overview: Japan's food supply chain has long followed a model of mass production for mass consumption, with produce from farmers nationwide sent to Tokyo for redistribution, squandering freshness, fuel and money. With calls building for a shift to local production for local consumption, Kato Yuriko stepped in to revitalize regional agriculture with a new approach to logistics, leveraging local vendors, news delivery trucks and more for a system of collection and delivery that follows local bus routes.