Overview: Britain's Next Top Model, Cycle 5 is the fifth cycle of Britain's Next Top Model and the fifth cycle to air on Living. With an increased budget, Cycle 5 claims to be "bigger, better and more high-fashion than ever before." The winner of this cycle, like the previous cycles, received a contract with modelling agency Models 1, became the face of a Max Factor cosmetics compaign, and a cover and six-page spread in Company Magazine. This was Lisa Snowdon's last series as the host and was replaced by supermodel Elle Macpherson. Mecia Simson was announced as the winner of the competition. Runner up Sophie Sumner would later claim victory as the winner of America's Next Top Model: British Invasion.