Overview: Under CEO Stacey Mowbray’s direction, Second Cup is gunning to reverse the losses of the last decade and take on the intense coffee chain competition as Canadians’ cup of choice. The challenge is steering a new course in the franchise system where change can’t be mandated, but rather inspired. With bold competition and an evolving brand, Second Cup needs to make its mark as a company that cares and provides the best cafe experience. Stacey gets brewing with her frontline employees – her most valuable asset – and shows them what this really means.