Overview: Goro travels to Niigata Prefecture in his BMW. The rice fields and pastoral scenery make him look forward to eating a rice-based feast after his meeting. He also stops by a shopping street in the station area and tries out some delicacies with names taken from local expressions and phrases. Later, he visits an unusual old house turned into a work of art. There he meets with the town's fun activity planner, a small hairy man with an unlikely name. Later, Goro views the terraced rice fields, reminding him of his other purpose. He drives around until he spots a roadside diner called "Toge no chaya Kura" which serves kamameshi (rice in a pot) dishes and stews.