Choshi Electric Railway: Turning Creative Ideas into Profit
Show: Japan Railway Journal --> Season: 9 - Season 9
AirDate: 3/23/2023
Runtime: 28
Voting: 0 (0)

Overview: Many railway companies have suffered during the pandemic, but the Choshi Electric Railway in Chiba Prefecture made a profit for the first time in six years in 2021. This is because 80% of their sales come from non-train operations, such as selling rice crackers, track ballasts, train sounds, auctioning station names and even producing a movie. Take a look at the unique ideas implemented by the company's president to keep the company on track.